Faculty & Staff


Brian Soebbing, PhD, MS, BBA

Associate Professor

Kinesiology, Sport, and Recreation

About Me



PhD (Kinesiology, Sport, and Recreation), University of Alberta, 2011
MS  (Recreation, Sport, and Tourism), University of Illinois, 2007
BBA (Management), Saint Louis University (John Cook School of Business), 2005



Prior to joining the Faculty of Kinesiology, Sport, and Recreation at the University of Alberta in July 2016, Dr. Soebbing spent 1 year as a faculty member in the School of Sport, Tourism, and Hospitality Management (affiliated with the Fox School of Business) at Temple University.  Prior to joining the faculty at Temple University, Soebbing spent 3.5 years as a faculty member in the School of Kinesiology at Louisiana State University.  He has also taught graduate courses at the German Sport University Cologne and the University of Southern Denmark.




Dr. Soebbing’s main research interest focuses on the strategic behavior of sport and recreation organizations and their constituents.   Within this research area, Dr. Soebbing examines issues related to sport facilities and events, decisions made by organizational leaders and its members, policies adopted/modified by sports and recreation organizations, and behaviors by consumers of sport and recreation. 

Sample Papers:

•    Novelty effects and sports facilities in smaller cities: Evidence from Canadian hockey arenas (with Dan Mason and Brad Humphreys).

•    The rhetorical work of a partnership coordinator in mega-project construction (with Bill Foster and Chad Seifried).

•    Is there economic discrimination on sport social media? An analysis of Major League Baseball (with Nick Watanabe, Grace Yan, and Ann Pegoraro).

•    The impact of deviance on head coach dismissals and implications of a personal conduct policy (with Jeremy Foreman and Chad Seifried).

•    The effect of Porter's generic strategies on organisational problems of non-profit sport clubs (with Pamela Wicker, Svenja Feiler, & Christoph Breuer).

Dr. Soebbing’s secondary research interest focuses on the social and economic impact of gambling within society.  Previous research published in this area examining gambling participants and impacts of gambling within the broader community. 

Sample Papers:

•    Access to legal gambling and the incidence of crime: Evidence from Alberta (with Brad Humphreys).

•    Examining participation in sports betting in Germany (with Pamela Wicker).

•    Consumer behaviour in lottery: The double hurdle approach and zeros in gambling survey data (with Brad Humphreys and Yang Seung Lee). 

Dr. Soebbing has presented his research at international conferences in the areas of management, economics, sport management, gambling and urban affairs.  His research has appeared in journals such as the Journal of Sport Management, Urban Studies, Growth and Change, Sport Management Review, Sport Marketing Quarterly, International Journal of Sport Finance, Contemporary Economic Policy, Journal of Sports Economics, and Economic Letters. He is also the Associate Editor for Sport and Entertainment Review and the International Journal of Sport Finance.


University of Alberta
KIN209-Research Methods in Kinesiology 

KRLS305-Financial Management in Recreation, Sport, and Tourism

KRLS350-Advanced Analysis of Sport and Leisure Organizations

Sample of Courses Prior to the University of Alberta
Economics of Sport and Recreation
Governance and Policy Development in Sport
Social Issues in Sport
Ethical and Legal Issues in Sport